About

NICE TO MEET YOU

I'mΒ Sarah Beatty

I spent 10+ years building and leading Customer Success teams, now I'm teaching CSMs what actually works.

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My Story

For over a decade, I was inside Series A and B SaaS companies doing the job from the ground up, starting as the first CSM hire, then building and leading the teams that came after me. I took gross revenue retention from 92% to 98%, and helped teams scale from $5M to $50M ARR in under three years.

None of that happened because of a framework I read somewhere. It happened because I was in the room, on the renewal calls that could've gone either way, in the QBRs where I had to tell a customer something they didn't want to hear, building the reporting that finally got CS taken seriously at the leadership table.

Why I Do It

Along the way, I coached a lot of CSMs β€” some straight out of their first role, some a few years in and ready for more. The same gaps kept showing up: nobody had ever actually taught them how to do this job. They were smart, they cared about their customers, and they were mostly figuring it out by trial and error, under pressure, with churn numbers hanging over their heads.

I built this course because I got tired of watching good CSMs struggle with things that are actually very learnable β€” reading the signals before an account goes sideways, running a renewal conversation with real confidence, knowing what "strategic" is supposed to look like day to day. This is what I'd have wanted handed to me when I started.

Enroll Today

Everything I learned building and leading CS teams β€” the frameworks, the instincts, the things nobody tells you when you start β€” is in the CSMCourse. Self-paced, one payment, yours to keep.

Enroll Today