ABOUT

Most customer success consultants will tell you what to do. I've actually done it.

I started my career on the frontlines of customer success - onboarding customers, managing renewals, chasing down at-risk accounts. Over the past decade I have build Customer Success orgs from the ground up, most recently at Spellbook where I launched their Customer Success department and scaled it 450% in less than 2 years with incredibly high GRR.

I've created countless CS playbooks, built teams from nothing and created high impact processes that scale.

I've done it at Series A and Series B and see founders continue to make the same mistakes. Not because they don't care, but because no one has ever shown them what a great CS org looks like at their specific stage.

That became my obsession: what separates the customer success orgs that scale and the ones that stall? The answer is consistently - the systems. And most recently, AI systems that help small teams do more with less.

That's why I started Success Signals Consulting. To give early-stage SaaS founders the shortcuts I had to discover the hard way.

About Me

I'm Sarah Beatty.

For over a decade I lived inside SaaS companies at the Series A and B stage, not as an advisor watching from the outside, but as the operator responsible for the outcomes. I built CS organizations from zero. I made the first CSM hire, designed the onboarding systems, wrote the playbooks, and sat in the rooms where retention numbers were either celebrated or explained away.

I've seen what happens when customer success is treated as an afterthought. I've also seen what becomes possible when it isn't.

And I've learned (sometimes the hard way) that the difference between a company that compounds its revenue and one that quietly bleeds it out through churn almost always comes down to one thing: whether someone built the right systems early enough to matter.

What I've Actually Done:

I'm not going to ask you to take that on faith. Here's what the work has produced:

92% → 98% Gross revenue retention on monthly & annual subscriptions — a six point lift that sounds modest until you model what it means for ARR at scale. Every percentage point of GRR retained is revenue that compounds forward instead of disappearing.

$5M → $50M ARR Scaled in under three years. That kind of growth doesn't survive reactive customer success. It only works when the foundation was built before the pressure arrived — when systems were in place before the team tripled and the customer base exploded.

These aren't vanity metrics. They're what happens when CS is built with intention, built early, and built to scale.

Want to see what an AI powered CS org could look like for your business?

I work with a small number of clients at a time. Every engagement is hands-on and built around your specific stage, stack and goals.

Book Your Free Revenue Leak Call

What Makes This Different

There is no shortage of CS consultants. Here's what separates how I work:

I've been the operator, not just the advisor. I know what it's like to own a retention number. To be accountable for GRR in a board meeting. To hire a CSM and realize the playbook they need doesn't exist yet. That context changes everything about how I build with you.

I sit at the intersection of strategy, AI, and team design. Most consultants live in one lane. CS strategy, or tooling, or training. I bring all three together — because a playbook without AI workflows is just a document, and AI workflows without team enablement are shelfware.

I build for where you're going, not just where you are. Everything I design is built to scale. So when your team doubles and your customer base triples, the system doesn't break — it just runs at a higher volume.

This is for you if:

You're leading an early-stage SaaS company — typically between your first customers and $150K MRR
You have funding and customers but no real retention infrastructure yet
You know CS matters and you're finally ready to build it properly
You're curious about AI automation but don't know where to start or what's actually worth building
You want a partner who builds with you, not a consultant who talks at you

This probably isn't for you if:

You're pre-revenue and still finding product-market fit
You already have a mature, functioning CS org
You want a quick fix more than a real system

A Note On Where I Am In This Journey

I'm going to be straight with you, because I think founders respect honesty more than a polished illusion.

This consulting practice is new. I don't have a wall of client logos yet. What I have is 10+ years of doing this work inside real companies, real results that I can stand behind, and a genuine belief that the founders I work with deserve better than the generic CS advice that's currently available to them.

I'm taking on a small number of founding clients right now — people who want to be part of building something and are willing to engage seriously in exchange for preferred access and pricing. If you're one of those people, I'd love to talk.

Let's Talk

If anything on this page resonated — if you recognized your company in the problems I described, or if you've been quietly wondering whether your retention is as solid as you hope it is — the next step is simple.

Book a free 30-minute Revenue Leak Call. We'll look at where your biggest retention gaps are, which lever to pull first, and whether working together makes sense. No pitch. No pressure. Just an honest conversation with someone who has seen this before and knows what it takes to fix it.